Salesforce has entered into a definitive agreement to acquire Braze. The enterprise value is approximately $5.66 billion, with $47.50 per share to be paid in cash, and closing is expected in fiscal 2028.
Salesforce has entered into a definitive agreement to acquire Braze (Braze, NASDAQ: BRZE). The acquisition price is approximately $5.66 billion (approximately ¥895 billion), and Braze shareholders will receive $47.50 per share in cash. The acquisition is expected to close in fiscal 2028.
Braze provides a messaging platform that sends customer communications based on behavior across mobile apps, websites, email, SMS and WhatsApp. The platform features real-time engagement and the AI functionality “BrazeAI,” and has approximately 2,770 customers, including Canva, Dairy Queen and Instacart.
Following completion of the acquisition, Salesforce plans to complement Braze's real-time engagement and AI-powered decision-making capabilities across four layers, Data 360, Customer 360, Agentforce and SIForce, and strengthen personalization through Customer 360.
Closing is subject to customary conditions, including shareholder and regulatory approvals. Salesforce has not changed its fiscal 2027 outlook and has not provided an outlook for fiscal 2028. Financial advisers are J.P. Morgan and Qatalyst Partners.