U.S.-based Salesforce announced that it would acquire Braze, a U.S. company providing AI-powered marketing support, for $5.66 billion (approximately ¥900 billion).
U.S.-based Salesforce announced on the 20th that it would acquire Braze, a U.S. company providing marketing support for e-commerce websites and other platforms using artificial intelligence. The acquisition is reportedly valued at $5.66 billion (approximately ¥900 billion).
Braze provides AI-powered marketing services. Salesforce, a major CRM provider, is seen as aiming to intensify competition in existing business software by making AI a central focus.
The market was once dominated by arguments that the SaaS market was “dead,” but some observers believe Salesforce is seeking to dispel concerns about SaaS through the acquisition.
The move is positioned as part of the company’s efforts to expand into AI-powered marketing, and could also affect trends in enterprise AI development.