Bread and sweets supervised by Bourbon and Kameda Seika will go on sale in Niigata and the 3 Hokuriku prefectures through 7-Eleven. A total of 4 bread and sweet products inspired by the two companies’ signature products will be introduced.
Bread and sweets supervised by Bourbon and Kameda Seika will go on sale sequentially at 7-Eleven from the 6th. They will be sold at stores in Niigata Prefecture and the 3 Hokuriku prefectures, as part of a product rollout highlighting local specialties.
Bourbon’s supervised products include “Gabutto Every Burger, Chocolate Orange Style,” combining fresh chocolate and orange sauce, and “Chocolate Danish Like a Kikori no Kirikabu.”
Kameda Seika supervised “Sugar Rusk, Happy Turn Flavor” and “Whipped Melon Bread, Happy Turn Flavor,” both based on the distinctive flavor of Happy Turn.
The products were commissioned as part of 7-Eleven Japan’s “Local Love Festival” initiative and will be sold through the 19th at approximately 430 stores in the prefecture and approximately 350 stores across the 3 Hokuriku prefectures.
Those involved expressed a desire to contribute to revitalization in Niigata and eventually expand the products nationwide.