McDonald’s will add a new chicken burger, “Crunchy Juicy Mac,” to its permanent menu on 21 October. It features a single chicken thigh fillet and a crunchy coating. As the company reviews its existing chicken lineup, it will end sales of Chikichi and introduce the new line.
McDonald’s Japan announced that it will add the new product “Crunchy Juicy Mac” to its permanent menu on 21 October. Its defining feature is the use of a single chicken thigh fillet and a crunchy coating that emphasizes texture. The company will also introduce 3 new varieties, including spicy and teriyaki flavors. Development is said to have taken 5 years.
The new product is being introduced to review the existing chicken lineup, with sales of Chikichi ending on 20 October. Chicken Filet-O and Teriyaki Chicken Filet-O will also be discontinued, meaning the company is refreshing the entire lineup rather than simply adding another product.
As the chicken burger market continues to expand, McDonald’s is aiming to establish the new product as a flagship offering, backed by its scale and high market share. The company is also said to be seeking to help boost the market as a whole.
With the 21 October launch approaching, attention is focused on whether the new product can surpass Chikichi, one of the company’s current popular products.