Meta announced that its ultra-light VR glasses, Meta VR Glasses, will launch in Japan in spring 2027, while Ray-Ban Meta Gen 3 went on sale in Japan on 24 September. Weighing approximately one-fifth as much as Quest 3, the glasses are priced at $1,299.99. In Japan, they will be sold both directly and through mass retailers.
At its developer conference on 24 September Japan time, Meta announced Meta VR Glasses, a glasses-style VR device. The glasses are scheduled to launch in spring 2027 at a price of $1,299.99. Japan is among the 13 countries where they will be available through both direct sales and mass retailers. The price in Japanese yen has not yet been announced.
Meta VR Glasses weigh approximately 100g, or about one-fifth as much as Quest 3. The design has no strap, instead moving the processing chip, battery and storage to an approximately 300g pack connected by optical fiber. The glasses are operated primarily through eye and finger controls, with the cursor moved by gaze.
Ray-Ban Meta Gen 3 went on sale in Japan the same day for ¥78,980, including tax. The number of microphones has been increased to 6, while the battery lasts up to 9 hours, 1 hour longer than Gen 2. Dynamic Photo has been added, with distribution to all models, including Gen 2, scheduled to begin in October. The frames come in 3 types, including Wayfarer, with 27 possible combinations.
Meta added new frames, Capri and Nova, to the Meta Glasses brand, as well as a model designed with BLACKPINK's LISA, priced at ¥68,200. Meta Adventurer, with black frames, is priced at ¥42,680 and is scheduled to go on sale on 23 October. The lineup in Japan is expected to expand further from autumn onward.