Meta has launched Ray-Ban Meta (Gen 3) in Japan and other markets, and announced Ray-Ban Meta Audio, camera-free audio glasses. The announcement outlines the launch timing and pricing in Japan, as well as the new frames and the LISA collaboration.
Meta launched Ray-Ban Meta (Gen 3) in Japan and other markets on 24 September, with Japan pricing starting at ¥78,980, including tax. Gen 3 has a slimmer frame than the previous model, up to 9 hours of battery life, 6 microphones and a new button for activating AI features.
Ray-Ban Meta Audio has no camera, weighs 43g and is designed to provide up to 12 hours of continuous use, or up to 48 hours with charging from the case. It comes in 2 frame styles, the retro Clubmaster and Burbank, with 23 color and lens combinations and prescription-lens support. The Japan launch is planned for 2027.
New Capri and Nova frames have been added to Meta Glasses, along with 2 styles from the LISA collaboration, Meta Glasses by LISA, Kylie Jenner Ivory and new colors for the limited-edition Meta Adventurer frame. These products are scheduled to launch on 24 September. Japan pricing starts at ¥68,200, including tax, while Meta Adventurer starts at ¥42,680, including tax, and will launch on 23 October in markets including Japan.
The Muse rollout will begin in the US, with Muse Spark and Muse announced. Muse integration is currently available only in the US. The announcement also addressed future developments, including policies for handling AI data and adjustments to consent processes by market.