Seibu Prince Hotels Worldwide, a Seibu Holdings group company, will launch the new VILLA PRINCE brand and develop whole-villa accommodations that take advantage of nature-rich locations. The first project will be Villa Prince Karuizawa, with part of the property in Karuizawa, Nagano, scheduled to open ahead of the full launch in July 2027.
Seibu Prince Hotels Worldwide announced that it will launch the new VILLA PRINCE brand. The brand will primarily target affluent travelers and provide accommodations that take advantage of nature-rich locations.
A key feature of the new brand will be its whole-villa accommodations, with each individual building operated as a self-contained guest room.
The first project will be Villa Prince Karuizawa, which is scheduled to open in Karuizawa, Nagano. The specific opening date is targeted for July 2027, with part of the property scheduled to open ahead of the full launch.
Seibu Prince Hotels Worldwide will operate the facilities, and the brand is reportedly intended to capture demand from affluent travelers seeking extended stays.