XREAL has officially launched the next-generation AR glasses “XREAL AURA,” jointly developed with Google, in the Japanese market. Details including the launch date, prices, preorder start date and promotional benefits were announced all at once.
XREAL has officially launched the spatial computing device “XREAL AURA,” jointly developed with Google and Qualcomm, for the Japanese market. The device combines Android XR, Gemini AI and the Snapdragon Reality Elite platform, with emphasis placed on its integration of Google technology and high-performance hardware.
The launch is scheduled for 14:00 on 27 November, with shipments expected to begin on a rolling basis from late November. General preorders will open at the official XREAL online store at the same time as the launch, while global preorders have already surpassed 10,000.
The lineup consists of 2 models: 12GB RAM + 256GB storage and 16GB RAM + 512GB storage.
The regular price is ¥229,800 for the 12GB + 256GB model and ¥269,800 for the 16GB + 512GB model. A ¥29,900 discount will be applied to each model for full prepayment preorders, bringing the prices to ¥199,900 and ¥239,900, respectively. The regular prices at consumer electronics retailers will be ¥199,900 and ¥239,900, respectively.
Additional benefits announced include limited-time preorder discounts, availability through major retailers and opportunities to purchase through multiple sales channels.
The device will also be sold through the KDDI au online store, while hands-on events and other opportunities to experience the product are being made available as sales channels are expanded.