Fujiya Co.,Ltd. will simultaneously launch 4 products in new packaging featuring the new characters “Pekochan, Pokochan and their cheerful friends” on 6 October 2026. The lineup combines an appealing design with ease of eating, and a variety of individual-wrapper designs will also be offered.
The 4 products in packaging featuring Fujiya Co.,Ltd.’s new characters “Pekochan, Pokochan and their cheerful friends” will be launched simultaneously on Tuesday, 6 October, marking the first such products since the characters debuted. The article introduces the products covered and their features.
The new characters debuted in January 2026, with Pekochan, Pokochan, Dog and their other friends forming the centre of the lineup.
The lineup consists of 4 products: “Peko-Poko Crunch Chocolate Bag,” “Milky Chocolate Biscuits 6P,” “Korokoro Milky Ball Chocolate Pouch” and “Chocolate Pencils.” The packaging includes 8 types of individual wrappers.
Product features include calcium-containing chocolate, milk-flavoured biscuits and chocolate coating. The article also highlights playful details such as easy-to-carry pouch and pencil-shaped formats and die-cut stickers.