Fujiya’s official online shop, Family Town, will release the wooden “Good Fortune! Peko-chan Red Daruma / White Daruma” in limited quantities. Available in red and white, the dolls feature Milky and shortcake designs on the body, and a mechanism in which one eye is covered with a sticker while making a wish and the other is covered when the wish comes true.
Fujiya’s official online shop, Family Town, is scheduled to release Nichigan’s “Good Fortune! Peko-chan Red Daruma / White Daruma” in limited quantities at 10:00 on 29 September 2026 (Tuesday). The wooden daruma dolls come in red and white and measure approximately 73 mm wide, 64 mm high and 65 mm deep.
The body features designs of Milky and shortcake, Fujiya icons. The product includes a mechanism in which a sticker is placed over one eye while making a wish and over the other eye when the wish comes true. The back comes with 6 types of stickers, including those for passing exams and household safety, allowing buyers to customise the doll.
The price is ¥2,680 including tax, with a flat shipping fee of ¥880 (¥1,650 to Okinawa). Sales will end when stocks run out because quantities are limited. The product can be purchased through Fujiya’s official online shop, Family Town. The page states the release date and that the information is current as of the time of posting.