不二家 will hold its Founding Anniversary Sale at stores nationwide from 1 November. In the first campaign, the first customers to spend ¥3,000 or more will receive a Peko-chan schedule planner and a ballpoint pen with an acrylic charm.
不二家 will launch its Founding Anniversary Sale at 不二家洋菓子店 locations nationwide, excluding certain stores. In the first campaign, the Peko-chan schedule planner and ballpoint pen with an acrylic charm will be given to the first customers who spend ¥3,000 or more.
As part of the first campaign, the planner features full-color, original artwork on every page and an antibacterial clear cover. Distribution will end when supplies run out, and Christmas cake reservations are excluded.
The second campaign will sell the Fluffy Soufflé Cheesecake and Marron Mont Blanc at half price from 14 to 16 November. The third campaign will sell the Chocolate Fresh Cream Cake (small) and White Chocolate Fresh Cream Cake (small) at half price from 27 to 29 November.
Related products and reservations have also been announced, including the Founding Anniversary baked-goods assortment (¥3,000) and the Founding Anniversary Anniversary Set 2026, with reservations from 16 to 29 October and delivery from 14 to 16 November. Some initiatives will not be available at certain stores, and availability and stock levels may vary by store.