Will San-A’s prepared foods be changing? New private-label brand “ジョウトウキッチン” (“Joto Kitchen”) launches, with Nakama Yukie (仲間由紀恵) as ambassador

SAN-A CO.,LTD. established “Joutou Kitchen,” a new private-label brand for prepared foods, and appointed Nakama Yukie (仲間由紀恵) as its ambassador. The company set a target of doubling prepared-food sales by 2035.

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The story

SAN-A CO.,LTD. announced on the 8th the establishment of “Joutou Kitchen,” a new brand for its food division. It also announced the adoption of the store message “Just right and even better for everyday life in Okinawa.”

The company said it would appoint Okinawa-born actor Nakama Yukie (仲間由紀恵) as the brand's ambassador.

As a future target for the brand, the company expressed its intention to double prepared-food sales by 2035.

At a glance

New BrandsAnnounced the establishment of Joutou Kitchen

AmbassadorWill appoint Nakama Yukie (仲間由紀恵)

MottoAdopted “Just right” and “Even better” for everyday life in Okinawa

TargetDouble prepared-food sales by 2035

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Will San-A’s prepared foods be changing? New private-label brand “ジョウトウキッチン” (“Joto Kitchen”) launches, with Nakama Yukie (仲間 由紀恵) as ambassador

The story

Where this came from

Will San-A’s prepared foods be changing? New private-label brand “ジョウトウキッチン” (“Joto Kitchen”) launches, with Nakama Yukie (仲間由紀恵) as ambassador