SAN-A CO.,LTD., a major supermarket operator in Okinawa Prefecture, announced the appointment of Nakama Yukie (仲間 由紀恵) as ambassador and the launch of the new food division brand "Joutou Kitchen." The first release will comprise 7 products, with sales scheduled to begin on 24 September 2026.
On 8 September, SAN-A CO.,LTD. held a press conference in Naha and announced the appointment of actress Nakama Yukie (仲間 由紀恵) as ambassador to communicate the store's message. Nakama spoke of her enthusiasm for pursuing initiatives that would bring smiles to the people of Okinawa.
SAN-A CO.,LTD. also announced the launch of "Joutou Kitchen" as a new private brand. The company explained that the aim was to strengthen brand development in its food division.
The first release under the new brand will comprise 7 products, including "Okinawa champon" and "original hamburgers," with sales scheduled to begin on 24 September 2026. The specific product names were also disclosed.
SAN-A CO.,LTD. operates approximately 70 stores in Okinawa Prefecture, and the initiative is positioned as part of efforts to strengthen its store network and contribution to the local community.