Major local supermarket chain サンエー announced a new brand strategy and disclosed that it would appoint Nakama Yukie (仲間由紀恵) as its ambassador. It also announced the launch of “Joutou Kitchen,” a private-label brand for its food division.
サンエー announced a new brand strategy and disclosed the appointment of an ambassador alongside a refresh of its store message.
The company’s president and Nakama Yukie (仲間由紀恵) attended the announcement event, where they promoted the unveiling of a new commercial and the launch of the private-label brand.
Nakama (仲間由紀恵) shared memories from her childhood and expressed support for the purpose of the new store message.
The food division’s new private-label brand, “Joutou Kitchen,” will go on sale at サンエー Food Hall on the 24th of this month, with the lineup scheduled to be expanded going forward.
サンエー announced plans to bring a new food processing center into operation in 2 years.