According to Mercari’s cross-border transaction data collected ahead of W11, average daily transaction volume in China, Taiwan and Hong Kong during the period from 23 October 2025 to 11 November 2025 was up 15.5% from the previous period, with notable growth by region.
Ahead of W11 on 11 November, Mercari analyzed cross-border transaction data for China, Taiwan and Hong Kong and announced that average daily transaction volume during the shopping campaign period from 23 October to 11 November had increased 15.5% from the previous period. China accounted for 68.7% of the total, making it the largest market.
By region, Taiwan recorded average daily growth of 67.6% and Hong Kong recorded average daily growth of 70.8% during the same period. Transaction value across the 3 regions, together with trends from the past 3 years, indicates that GMV tends to peak around November.
During the W11 shopping campaign period, entertainment and hobbies accounted for 77.4% of transactions, while non-hobby categories accounted for 22.6%, with fashion making up a majority at 53.9%. Items closely tied to daily life, including household goods, consumer electronics and baby products, also saw active trading.
Growth was particularly notable for certain content, led by My Hero Academia, with Taiwan up 241.2% and Hong Kong up 456.7%. SEVENTEEN ranked among the most popular in all 3 regions of China, Taiwan and Hong Kong, while popular titles varied by region, including ONE PIECE in China, Chainsaw Man in Taiwan and Dragon Ball in Hong Kong.
As part of the event report, a report on the “Oshi Room Exhibition,” showcasing fan rooms from around the world, was also published. The immersive event in Harajuku attracted more than 1,600 visitors in total over 5 days, including some visitors from overseas.