Trading in wedding-related items on Mercari is increasing. Ahead of the November wedding season, purchases of dresses and accessories became more active from August to October.
Mercari announced that trading in wedding-related items is increasing. Ahead of 22 November, Good Couple Day, preparations for wedding ceremonies and receptions are believed to have become concentrated from August to October.
Trading levels for wedding-related items in the recent August to October period exceeded the monthly average for the past five years, with the index at approximately 1.09. Mercari said that people are increasingly buying dresses and accessories early in the initial stages of wedding preparations.
The average trading price of wedding dresses rose from the early ¥6,000s to the late ¥6,000s over the five years from September 2021 to August 2026, an increase of 8.4%. Dresses by brands including Vera Wang, Pronovias and YUMI KATSURA are also being traded.
Over the most recent year, bridal accessories increased approximately 36.8% year on year and party dresses approximately 34.9% by category, reflecting broad-based demand for wedding-related accessories and clothing. The number of transactions by people aged 50 and over increased approximately 1.6 times over five years, suggesting demand for formal wear for recitals, events and other purposes.