With one month to go until Good Couple Day, transactions of wedding-related items are trending upward ahead of the autumn wedding season. The average transaction price of wedding dresses rose approximately 8% over 5 years, and transactions involving high-end brand dresses have also been recorded.
The article reports on a Trend Report analyzing transactions of wedding-related items on Mercari ahead of the autumn wedding season and Good Couple Day. Based on data from the most recent year, it reports that demand for preparations from August to October was above the monthly average for the previous 5 years.
The average transaction price of wedding dresses rose approximately 8.4% over the 5 years from September 2021 to August 2026, from the low ¥6,000s to the high ¥6,000s. Dresses from high-end brands such as Vera Wang, Pronovias and YUMI KATSURA were also traded, including cases where buyers obtained their dream dress at an affordable price.
Among wedding-related items, transactions of bridal accessories and party dresses increased significantly year on year. Bridal accessories rose approximately 36.8%, while party dresses rose approximately 34.9%, according to the report.
By age group, the number of transactions by people aged 50 and over increased approximately 1.6-fold over the past 5 years. In the composition of the dress and bridal-wedding site over the most recent year, party dresses purchased by people aged 50 and over accounted for the largest share, suggesting that they are increasingly being used as formal attire.