Apple is scheduled to announce new products at 2 a.m. Japan time tonight, with rumors ranging from the iPhone 18 Pro/Pro Max and a foldable iPhone to the Apple Watch and AirPods. This article organizes the rumors and reports.
Apple's new-product event is expected to take place at 2 a.m. Japan time on 10 September tonight, with reports pointing to Apple's official website, the Apple TV app and its official YouTube channel as viewing options. Until the products are officially announced at the event, predictions remain based primarily on rumors and media reports, and the announcement details have not yet been disclosed. The main products expected to appear tonight include the iPhone 18 Pro/Pro Max, a foldable iPhone, commonly referred to as the “iPhone Ultra,” Apple Watch Series 12/Ultra 4 and AirPods 5.
Regarding the iPhone 18 Pro/Pro Max, rumors suggest an exterior similar to the current models, with screen sizes remaining at 6.3 inches and 6.9 inches, along with an A20 Pro chip built using a 2nm process, a smaller Dynamic Island and a variable-aperture camera. A price increase for the Pro Max's highest storage tier is also expected. The foldable iPhone is described as Apple's first foldable model, with an expected price of ¥300,000 or more and a launch from October onward. Its release in markets outside the US, including Japan, may be delayed.
Rumors surrounding the Apple Watch include a new S-series chip, an always-on heart-rate monitor, additional sensors and the return of a ceramic case. Whether it will include a blood-pressure monitoring feature remains unclear this year as well. AirPods 5 are expected to come in 2 models, with and without noise cancellation, while reports also suggest that plans for cameras have been postponed until 2027 or later. All predictions in this article are based on rumors and media reports, and no official announcement has yet been confirmed.