キリンビール will launch "Kirin Special Yuzu Ginger Sour (Limited-Time)," incorporating the flavours of winter, nationwide. The product aims to deliver a premium taste combining the aroma and acidity of yuzu with the spiciness of ginger.
キリンビール announced that it will launch the limited-time sour "Kirin Special Yuzu Ginger Sour (Limited-Time)" under the "Kirin Special" brand nationwide from 24 November. It combines winter fruit, yuzu, with ginger, aiming to balance a premium character with a satisfying drinking experience.
The "Kirin Special" brand highlights its proprietary technology using fermented flavouring derived from coffee cherries, creating a taste that combines the aroma and acidity of yuzu with ginger's refreshing spiciness and subtle sweetness. Against the backdrop of growth in the RTD market, the product emphasises seasonality and novelty.
The product data specifies 2 can sizes, 350ml and 500ml, an alcohol content of 6%, an open price, and nationwide distribution. Production is planned at キリンビール's Sendai, Toride, Nagoya and Okayama plants, as well as Fuji Gotemba Distillery. The package design conveys a sense of winter seasonality and premium quality.
The release also explains the background to developing products using fermented flavouring ingredients derived from coffee cherries, as well as the potential for improving customer satisfaction through preference surveys. The news release also refers to future promotional activities and official release information.