SPRING VALLEY BREWERY is launching the “PLAY CRAFT BEER ACTIONS” brand action in collaboration with 27 craft breweries nationwide, while also releasing Japan Yuzu Ale in a limited quantity. The 350ml cans will be launched nationwide, with the product also becoming available at directly operated stores and online ordering opening on the e-commerce site.
The craft beer brand “SPRING VALLEY BREWERY” will launch the “PLAY CRAFT BEER ACTIONS” brand action in October 2026. Twenty-seven craft breweries from across Japan will participate, developing products and holding events under a common theme to stimulate the craft beer market.
As a new product, “SPRING VALLEY BREWERY Japan Yuzu Ale” will be released nationwide in a limited quantity in 350ml cans. Made with 100% Japanese yuzu peel, it features a fresh aroma and clean taste.
From the same day, it will be served at the directly operated SPRING VALLEY BREWERY Tokyo and Kyoto locations, and online orders for products for Tap Marche will open on 26 October. An opening event will be held in Tokyo on 24 and 25 October.
Twenty-seven breweries from across Japan are participating in the project, providing an opportunity to experience the diversity of Japanese-style beer-making. Through the events and products, the project aims to propose new ways to enjoy craft beer.
Event details may change, and visitors are advised to check the official website for the latest information.