Kirin will launch the limited-edition Hyoketsu Kyoho Sparkling on 4 November, offering an autumnal drinking experience. The drink is characterized by a combination of Kyoho grape fruitiness and a refreshing taste.
According to the announcement, Kirin Beer will roll out “Kirin Hyoketsu® Kyoho Sparkling (Limited Edition)” nationwide in 350ml and 500ml cans from its launch date of 4 November (Wednesday).
The limited-edition product emphasizes the juiciness of Kyoho grapes and the feel of the season, with Hyoketsu's signature refreshing taste and fresh fruitiness.
The product uses carbonation to bring out the fruitiness of Kyoho grapes, while clear fruit juice and clear vodka create a fruit-forward taste (fruit juice: 0.3%). The packaging features diamond-cut cans, illustrations inspired by peeled fruit, and a limited-edition icon expressing the feel of autumn.
Through the launch of seasonal limited editions, the company aims to attract consumers who do not usually drink RTDs and stimulate the RTD market.