Since its founding, Voltage Incorporation has expanded its business by developing “dramas of love and battle” built around narrative-driven content. Its IR interview covered its growth strategy and initiatives in new fields. The company is currently seeking to strengthen its global expansion through digital comics, its Nintendo Switch business and the creation of intellectual property.
Voltage Incorporation was founded in September 1999. It initially sought to launch new businesses by drawing on the founder’s experience as a film director, but shifted its focus to “story games” as mobile technology became widespread. The company attempted to provide cinema crowding information in cooperation with NTT DOCOMO, among other initiatives, but faced funding difficulties and ultimately decided to rebuild its business around games.
In 2006, it launched the “Bol-Koi” series of romance games for women on mobile phones, achieving a major hit. The company went public in 2011 and established itself as a pioneer in romance games for women. It has since expanded beyond story-driven app games into digital comics, merchandise based on its own intellectual property and other areas.
The company is currently promoting diversification against a backdrop of contraction in the smartphone market, expanding romance app games and content for domestic and overseas markets. Voltage Incorporation’s strength lies in its narrative-driven content. In addition to seeking to create intellectual property with a fully developed character universe, it is focusing on expansion tailored to regional characteristics.
Its growth strategy is to develop intellectual property across a broad range of fields, including manga, merchandise and Nintendo Switch titles in addition to apps, with the aim of creating globally successful intellectual property. The company is also working to establish stable revenue sources through initiatives such as the digital publishing business centered on TEMPEST and works produced in cooperation with Kodansha.