At its 10 September announcement, Apple officially unveiled the iPhone 18 Pro, iPhone 18 Pro Max and foldable iPhone Duo. Pricing, colors, release dates and pre-order dates were also announced. Pre-orders for the Pro models begin at 9:00 p.m. on 12 September, with sales starting on 18 September; pre-orders for the Duo begin on 16 October, with sales starting on 23 October.
At its announcement event on 10 September Japan time, Apple officially unveiled 3 models: the iPhone 18 Pro, iPhone 18 Pro Max and foldable iPhone Duo. A standard iPhone 18 and a spring launch for the Air 2 remain unconfirmed, while the specifications and release schedules for the 3 models were set out.
Apple Store (SIM-free) pricing has been confirmed. The 256GB Pro costs ¥219,800, the Pro Max ¥239,800, and the Duo starts at ¥364,800, with storage options for each model also listed. All 4 carriers have announced their outright prices and effective customer costs. Pre-orders begin on 12 September for the Pro models and 16 October for the Duo, while sales start on 18 September for the Pro models and 23 October for the Duo.
The Pro series' key upgrades include the A20 Pro chip, built on a 2nm process, and Apple's C2 in-house modem, along with 48MP cameras across all 3 camera units, a variable aperture, an 18MP front camera, longer battery life, a redesigned exterior and Dynamic Island optimizations. The foldable Duo has 2 screens, measuring 7.6 inches on the inside and 5.4 inches on the outside, weighs 254g and uses side-button authentication with built-in Touch ID. Its pre-order and release dates are set separately.
Accessories announced include official cases, screen protectors and straps for the Pro models and Duo, as well as information on the characteristics of the screen protectors and preparations for purchase.