TORRAS marked its 10th anniversary in the Japanese market, introducing the development history of flagship products including the Ostand stand case and announcing new products. It also discussed the brand's priorities and the response in the Japanese market.
TORRAS, which began its full-scale expansion into Japan in 2016, looked back on its 10-year history in the Japanese market and the development of its Ostand “stand case” at a presentation featuring President Kong Yan (孔燕).
The company emphasized developing products that “have meaning for the people who use them” and solving small everyday inconveniences. It was reported to have pursued a stand function while aiming for cumulative sales of more than 20 million units.
The company also focused on heat control. It explained that it had spent 7 years reducing the surface temperature of its chargers to 37°C, and discussed the development background of products including the retractable FlexLine charger and COOLiFY, which cools the neck area in summer.
New products including Ostand Q3 Air Pro, Ostand O3 Hue, FlexLine Pro, and PackGo Cube were displayed and introduced at the event, with ROOMIE providing an explanation of each product's features and usability.