TORRAS marked its 10th year in Japan by holding a business strategy presentation and announcing increased investment plans and a new product lineup. With the realization of “Smartphone Case 3.0” centered on stand cases as its stated goal, the company also introduced its latest chargers and mobile batteries.
Marking 10 years since entering the Japanese market, TORRAS's Japanese subsidiary 楽創未来 held the “TORRAS New Product Experience Event and Business Strategy Presentation” on 29 September. In addition to introducing new products, the event covered plans and strategies for increasing investment in the Japanese market, positioning the company as a provider of performance gear that can change everyday life.
The company has opened up a new category in the smartphone case market, centered on its Ostand stand cases. Following its expansion overseas, the number of retail locations in Japan carrying its products is set to exceed 4,000 nationwide, with au added in 2025 and NTT DOCOMO scheduled to begin carrying the products in 2026.
New products on display included stand cases for the iPhone Duo and iPhone 18 Pro, chargers and mobile batteries. The presentation highlighted features designed to improve everyday usability, including an eight-layer ring stand, case designs approximately 3 mm thick and a three-layer coated surface finish.
The company also announced plans to expand its lineup in Japan and increase sponsorships in the sports and outdoor sectors. Sponsorships in trail running, baseball and student windsurfing were cited as initiatives from 2026 onward, alongside efforts to popularize new product lines equipped with semi-solid-state batteries and new chargers.