Resona Holdings is providing a service that visualizes CO2 emissions from card transaction histories, targeting younger customers to expand its customer base.
Resona Holdings has disclosed the launch of a service that visualizes CO2 emissions based on card transaction histories and is seeking to acquire younger customers. The initiative is intended to strengthen the provision of environmental information as part of its ESG management.\n\nThe company has indicated a policy of developing the service by leveraging the diverse customer touchpoints of financial institutions and making use of its broad customer reach. This is intended both to expand its customer base and to embed ESG initiatives more broadly.\n\nThe article also addresses the barriers companies promoting ESG management face in embedding these principles among employees, highlighting the challenge of translating their raison d'être and material issues into everyday actions. Resona Holdings is said to face similar challenges.\n\nThe initiative is positioned as part of a Nikkei ESG-related feature series and has been reported as part of efforts to enhance corporate value and achieve sustainable management.