Resona Holdings has indicated that it will pursue the acquisition of younger customers and the internal adoption of ESG principles among employees at the same time through a debit card-linked service that visualises CO2 emissions.
Resona Holdings revised its medium-term management plan in March 2026 to integrate sustainability into its business strategy. The company reorganised its materiality and indicated that it aims to achieve both improved corporate value and growth.
As an initiative leveraging customer touchpoints, the company plans to explain its ESG activities through everyday interactions at branches and in sales operations, thereby promoting employee understanding. It has launched a service that visualises CO2 emissions based on debit card usage data, providing a mechanism to estimate emissions using transaction amounts and industry codes.
In August 2026, a service visualising CO2 emissions based on debit card usage data began under the banks. In the future, the company plans to calculate emissions using the carbon rate set for each merchant category and the transaction amount, and to introduce donations to environmental conservation activities.
Resona Holdings aims to achieve both business growth through the use of customer touchpoints and the internal adoption of ESG principles, and is promoting a company-wide initiative that leverages more than 3.4 million customer touchpoints.