Sony announced that it will premiere a video unveiling a new Xperia product on YouTube from 11:00 on 25 August. The Xperia 10 VIII is considered the leading candidate for the announcement, with pricing expected to be the main focus of reader interest.
Sony plans to premiere a video titled “Xperia New Product Announcement” on YouTube from 11:00 on 25 August, and the Xperia 10 VIII is considered the leading candidate for the product to be announced. Although Sony has not officially disclosed the product name, the latest update to its standard model is expected to be the focus.
The Xperia 10 VII was reportedly more popular than expected at launch and sold well. It featured a refreshed design, including a horizontally oriented camera unit, as well as a 5,000mAh battery and a dedicated quick-shoot button on the rear. It weighed 168g and retained conventional features such as a microSD card slot and headphone jack. It launched at ¥74,800, a relatively high price for an open-market model.
Smartphone manufacturers are currently facing surging memory prices, and the minimum price of Sony’s Xperia 1 VIII, launched this year, has risen from ¥204,600 to ¥235,400. The level at which the Xperia 10 VIII will be priced is therefore expected to attract attention.
Considering market trends around the announcement and pricing trends for competing models, the balance between pricing and specifications could affect how the Xperia 10 VIII is evaluated.