Sony has officially announced that it will unveil a new Xperia product at 11:00 a.m. Japan time on 25 August, with the announcement streamed on its official YouTube channel. Publicly available information points to the Xperia 10 VIII as the upcoming mid-range model.
Sony Group’s Xperia brand is scheduled to announce a new product at 11:00 a.m. Japan time on 25 August 2026 and has also launched a teaser website. The announcement is expected to be streamed on the official YouTube channel.
The article focuses on the expected arrival of a model believed to be the Xperia 10 VIII, the upcoming mainstream smartphone, and notes that model numbers including XQ-GH44, XQ-GH54 and XQ-GH74 have been registered with multiple certification authorities.
Based on the model-number conventions, XQ-GH44 is presumed to be the SIM-free model for Japan, XQ-GH54 the European model and XQ-GH74 the Chinese model. PM-1532-BV to PM-1534-BV are also expected to be variants for Japan’s NTT DOCOMO, KDDI and SoftBank.
The SoC is currently reported to be the Qualcomm Snapdragon 6 Gen 3 Mobile Platform, and improvements including a design refresh and enhanced camera performance are expected for the model believed to be the Xperia 10 VIII.