ITOCHU Corporation announced on the 26th that it had entered into a capital and business alliance agreement with スイッチメディア. Through the alliance, the companies plan to provide advertising solutions that analyze television viewing data, purchasing data and other information across channels.
Major general trading company ITOCHU Corporation announced on the 26th that it had entered into a capital and business alliance agreement with スイッチメディア, based in Minato Ward, Tokyo. スイッチメディア operates the AI advertising data platforms "Cross Media Insight" and "TVAL."
Through the alliance, the companies will use television viewing data, purchasing data from physical stores, and digital advertising delivery and exposure data to develop advertising solutions capable of analyzing advertising purchasing effects across channels. Advertisers are expected to be able to assess the effects of their activities comprehensively, from building awareness through to purchases, and optimize their marketing initiatives.
The closing price on the 26th was ¥2,138, up ¥20 from the previous day.