ITOCHU Corporation announced a capital and business alliance with スイッチメディア. The companies will develop solutions that integrate television viewing and purchase data to analyze advertising effectiveness across these data sets.
As ITOCHU Corporation continued to gain for a fifth straight day, it announced on the 26th that it would enter into a capital and business alliance with スイッチメディア. The two companies said they would seek to strengthen their advertising solutions.
The alliance will cover the AI advertising data platforms Cross Media Insight and TVAL (TVAL), which are provided by ITOCHU Corporation, with スイッチメディア responsible for their development and operation. The companies will establish a framework for analyzing the impact of advertising on purchases using these tools.
Through the alliance, the companies aim to develop advertising solutions that use television viewing data, purchase data from brick-and-mortar stores, and digital advertising delivery and exposure data across these data sets, enabling an integrated view of the process from awareness through purchase.
The companies said this initiative will enable advertisers to optimize their marketing activities.