Itochu Corporation has entered into a capital and business alliance with スイッチメディア, which operates an AI advertising data platform, and will work with データ・ワン and ゲート・ワン to visualize advertising effectiveness across television, digital and retail media.
Itochu Corporation has entered into a capital and business alliance with スイッチメディア and begun business collaboration between スイッチメディア and データ・ワン and ゲート・ワン, both part of the Itochu Group.
Under the alliance, television viewing data, FamilyMart TV contact data and purchase data will be integrated to provide advertisers with visualization and analysis of advertising effectiveness across television, digital and retail media.
Specifically, the reach and exposure of television commercials and FamilyMart TV will be visualized, while purchase data will be linked with television viewing data to analyze the impact on purchases. FamilyMart TV will also be incorporated into the cross-media insights platform, enabling management and verification based on unified metrics.