Apple launched its new iPhone18 Pro series in Japan. Approximately 50 people, including customers with reservations, formed a queue outside the Ginza flagship store, while the new camera mechanism and other features attracted attention.
Apple launched its new iPhone18 Pro series in Japan on the 18th. At the company’s Ginza Store, approximately 50 people, including customers with reservations, formed a queue before opening, and staff welcomed them with applause. As of 8 a.m., approximately 30 staff members were stationed at the store to greet those waiting for it to open.
The new models are priced at ¥219,800 for the 256GB iPhone18 Pro and ¥239,800 for the iPhone18 Pro Max with the same capacity. Both feature a new mechanism that allows users to adjust camera brightness and focus, drawing interest in their camera performance.
A woman who purchased the higher-end model praised its variable-aperture function and said the price increase did not concern her because she planned to sell it through a trade-in. A former store staff member who had been waiting since around 5 a.m. also expressed interest in the appeal of the AI feature “Siri AI,” while some customers had made reservations to compare it with the foldable smartphone iPhone Duo. A man who uses the previous model, iPhone16 Pro, said he chose the regular model rather than a foldable one.