Fujiya confectionery stores announced that their classic Marron Mont Blanc and Chocolate Fresh Cream Cake will be sold for half price, ¥268, during 21–23 September 2026 over the Silver Week holiday period. The announcement also outlines conditions including a limit of 4 items per transaction, no reservations and limited quantities.
Fujiya confectionery stores will run the 3-day half-price sale “Autumn! Flavours! Supporting Sweets!” during the Silver Week holiday period. The 2 eligible products are Marron Mont Blanc and Chocolate Fresh Cream Cake. The regular price of ¥537 (including tax) will be reduced to ¥268 during the sale.
Purchases of the eligible products are limited to 4 items in total per transaction. Combinations such as 3 Marron Mont Blanc cakes and 1 Chocolate Fresh Cream Cake may be permitted. Reservations are not accepted, and items may sell out because quantities are limited.
The products will be sold at Fujiya confectionery stores and some Fujiya restaurants. The sale will run from 21 September 2026 (Monday, public holiday) to 23 September (Wednesday, public holiday). The eligible products will be offered at the stated tax-inclusive prices, although prices may differ at some stores.
The standard tax rate of 10% applies when using dine-in areas, so the price may differ from the published tax-inclusive price. Availability and stock levels may also vary by store.