To coincide with the second edition of “Tsuzuku ni Tsuzuke,” organized by the Japan Glass Bottle Association, HitoMile Co.,Ltd. will work with the Kakuyasu Group to deliver returnable bottles and collect empty bottles. The participating establishments will expand mainly across the Tokyo and Osaka areas, and short stories by participating writers will be distributed to visitors.
The second edition of “Tsuzuku ni Tsuzuke,” a short-story anthology project organized by the Japan Glass Bottle Association, will be held with the cooperation of HitoMile Co.,Ltd. The event will run from the week of 26 October 2026 through the week of 13 December 2026, contributing to the promotion of a circular society through the delivery of returnable bottles and collection of empty bottles, primarily at establishments in the Tokyo and Osaka areas.
The event will feature 8 writers in total, including 5 new writers. Its geographic scope will expand from Tokyo to Aichi, Kyoto and Osaka, and customers who order eligible beverages in returnable bottles at participating establishments will receive original short stories written for the event.
Distribution will begin in the week of 26 October, with each writer scheduled to appear in the weeks of 9 November, 23 November and 7 December. The event’s official website and the organizer’s website will be provided, and lists of participating establishments and sento will also be published.
HitoMile Co.,Ltd. will use its proprietary two-way logistics service to deliver returnable bottles and collect empty bottles. The bottles will be returned to manufacturers, with the initiative aiming to build a circular society and preserve Japan’s dining culture. Environmental initiatives such as SO BLUE ACTION will also be introduced.