The Japan Glass Bottle Association launched the second edition of “Keep It Going” on 26 October as an event related to its “SO BLUE ACTION” initiative to highlight the value of returnable bottles. The 2026 edition welcomes 5 new artists and is being held at 32 venues across 4 prefectures, including Aichi, Kyoto and Osaka.
The Japan Glass Bottle Association has launched the second edition of “Keep It Going,” an event held in collaboration with restaurants and public bathhouses in Tokyo as part of “SO BLUE ACTION,” an initiative aimed at redefining the value of returnable bottles. The 2026 edition welcomes 5 new artists, including Sakiyama Soshi (崎山蒼志), begins on 26 October and spans 32 venues across 4 prefectures.
With the participation of new artists and the expansion of venues, the event is being held across areas including Aichi, Kyoto and Osaka. The opening ceremony took place at Myohoyu bathhouse in Toshima, Tokyo, with participating venues and companies working together to communicate the redefined value through literary expression.
As with the previous edition, the second edition is expected to continue efforts aimed at expanding the market and consumer touchpoints. The event will be held at the participating venues from 26 October, while the article gives no specific dates for future developments or additional events.