PRAISE CARD, jointly operated by BIPROGY and Hakuhodo Consulting, has won the 2026 Good Design Award. Its experience design, which digitalizes paper card culture and encourages continued use, was recognized.
PRAISE CARD is a service that digitalizes the culture of paper thank-you cards. As remote work and online meetings have become established, it provides a place for employees to express their gratitude and appreciation to one another. Leveraging the ability of digital content to accumulate over time, the service features a simple UI and experience designed to focus attention on appreciation, and supports customization for each company, with the aim of achieving high retention and improving engagement rates.
The judging panel noted that the service incorporates features that encourage continued use as a platform for exchanging appreciation, and praised its design, which separates the service from business communications functions. Its role in fostering better relationships was also a factor in the evaluation.
Following the award, an exhibition of the winning work and seminars are scheduled to be held. The G Exhibition, the 2026 Good Design Award Winners Exhibition, and the PRAISE CARD seminar “How to Build a Good Organization” have been announced.