Apple has announced that it will hold an event to unveil new iPhones from 10:00 a.m. local time on 9 September, or 2:00 a.m. Japan time on 10 September. The iPhone 18 Pro and a foldable iPhone Ultra are expected to be unveiled, with the event also scheduled to stream on YouTube and Apple TV in addition to Apple's official website.
Apple has announced that it will hold the “Surprise and shine.” event from 10:00 a.m. local time on 9 September, or 2:00 a.m. Japan time on 10 September. Attention is focused on the possible launch of the iPhone 18 Pro models and a foldable iPhone, with streaming also announced on Apple's official website, YouTube and Apple TV.
The current rumours centre on 3 models: the iPhone 18 Pro, iPhone 18 Pro Max and a foldable iPhone, referred to as the iPhone Ultra. Reports say the foldable model is being discussed in terms of durability, portability and the convenience of its app layout.
In terms of design, the models are expected to retain dimensions similar to those of their predecessors, with upgrades to the cameras, display technology and connectivity technology likely to be key areas of focus. Topics reportedly under discussion include improved durability, a redesigned display UI and advances in the modem chip.
The rumours cite 4 colour options for the iPhone 18 Pro and 18 Pro Max: dark cherry, black, silver and light blue. There is also speculation that the standard iPhone 18, entry-level iPhone 18e and slim iPhone Air will launch in spring 2027.