Apple is set to hold a new product presentation event, with a foldable iPhone and a revamped Siri drawing attention. The event will be the first major presentation since Ternus became CEO, and the foldable device is reportedly expected to cost more than $2,500.
Apple is reportedly set to hold a new product presentation event on the 9th, local time. Market attention is focused on the debut of a foldable iPhone and an overhaul of the voice assistant Siri.
Analysts expect the foldable iPhone to have a design that opens and closes like a passport, with the price expected to exceed $2,500. Some believe Apple is aiming to gain long-term market leadership.
Apple has already announced a major overhaul of Siri and indicated that it plans to use Google’s AI technology internally. If the revamped Siri becomes available later this year, it is expected to stand alongside the conversational AI offered by rival companies.
Regulatory challenges have also been raised, however, and a delay to its U.S. launch could affect its rollout in Europe. Market attention is expected to remain focused on the foldable model.