New forms of products including a foldable iPhone and camera-equipped AirPods are drawing attention ahead of Apple's new product event, which is scheduled for late night on 10 September Japan time.
Apple is scheduled to hold an announcement event from 2:00 a.m. Japan time on 10 September, with strong anticipation surrounding the debut of a foldable iPhone. The event is also expected to be the first major product launch under the new management following the change in CEO.
Reports have focused on the iPhone Ultra, described as a foldable smartphone. Its display is expected to measure approximately 7.8 inches when unfolded, while its folded form is reportedly expected to be wider than a conventional handset. Possible specifications include replacing Face ID with Touch ID fingerprint authentication and adding a 5.5-inch cover display.
The iPhone Ultra is reportedly likely to be priced above $2,000. Initial testers are said to have commented on its premium feel, pocketability and an unfolded user interface resembling that of an iPad.
The iPhone 18 series is expected to see the iPhone 18 Pro and iPhone 18 Pro Max announced in September, followed by the standard iPhone 18 model in March 2027.
There have also been rumors of the Apple Watch Ultra 4, a HomePod with Siri and camera-equipped AirPods. Possible new features mentioned include AirPods using video information with the Visual Intelligence function.
The article covers the event timing and related news, including Apple's new management following the change in CEO and previous reports concerning foldable devices.