Audio content from IBJ's OOH campaign, the "Love in Your Town series," staged at 16 stations nationwide, is now being released. Popular voice actors Ishikawa Kaito (石川 界人) and Murakawa Rie (村川 梨衣) read stories of romance from their respective towns. Releases will proceed sequentially from 8 October 2026, primarily through IBJ's official X account.
Stories from the "Love in Your Town series," an OOH campaign staged at 16 stations nationwide, will be released as audio content. Read by voice actors Ishikawa Kaito (石川 界人) and Murakawa Rie (村川 梨衣), the stories of romance are expected to reach audiences across Japan alongside scenes of each town. Releases will take place sequentially from 8 October, primarily through IBJ's official X account, with all 19 pieces of content scheduled for release.
The campaign began OOH placements in 16 areas nationwide in July 2026. The dedicated landing page features the story for each station, the rollout areas and information on the readers of the audio content. Through this audio adaptation, scenes of town landscapes and encounters will be conveyed not only through words but also through voices.
Ishikawa Kaito (石川 界人) and Murakawa Rie (村川 梨衣) have said that they read the stories while imagining the scenes of their respective towns. The warmth and emotion in their voices are expected to give a more vivid sense of scenes that cannot be fully conveyed through text alone. IBJ aims to generate new encounters and interest in the towns through this audio content.