IBJ,Inc. is rolling out 16 love stories based on station names as station advertising nationwide. The company is also attempting to turn them into audio content narrated by popular voice actors and distribute them nationwide via social media.
IBJ,Inc. is creating and displaying 16 love stories inspired by railway station names as station advertising. The stories themselves form a series beyond the framework of advertising.
The stories created for station advertising are being repurposed as narrated content by popular voice actors, combining a literary format with audio.
By delivering them nationwide via social media without being limited by the posting period or location, the company is expanding the scope of use for creative content once produced.