Google announced the new Fitbit Edge smart band under the Made by Google brand, with pre-orders opening in Japan ahead of its 27 October launch. It features an ultra-thin design and an approximately 1.34-inch AMOLED display.
Google announced the Fitbit Edge, which will launch on 27 October in the initial markets, including Japan, with pre-orders opening on 12 October. The price in Japan is ¥26,800, including tax, and it is scheduled to be sold through outlets including the Google Store Omotesando.
Fitbit Edge is a new-generation smart band positioned between the Pixel Watch and Fitbit Air. It features an ultra-thin design and a 1.34-inch AMOLED display that remains easy to view even in direct sunlight. Battery life is rated at up to 7 days under typical use, and the case is made from 100% recycled aluminium.
The device comes in 4 colours and includes a silicone Active Band. It is available in 2 sizes, S and L. Water and dust protection is rated at IP68, with 5 ATM water resistance. Connectivity features include GPS and Bluetooth 5.4, and the chipset includes the Ambiq AP5 MCU. Sensors include an accelerometer, ambient light sensor, skin temperature sensor, heart-rate sensor and PPG sensor.
Health-management features have been enhanced, including a coaching function linked to Google Health, a 3-month Google Health Premium benefit and the Health Guardian feature. Notifications for irregular heart rhythms will also newly be supported in Japan. A wide range of accessories will also be available, allowing customisation for everyday life and exercise.