Creating retail environments where products are easy to choose and buy, with a lively atmosphere and customer service

「Both stores adopted Yamazawa’s latest format. To ensure that customers would be satisfied with their everyday shopping, we developed easy-to-shop store layouts and expanded the selection of products that are simple, convenient and have a long shelf life.」

「In April 2023, we opened the new Kawanishi Medical Town store (Kawanishi Town, Higashiokitama District, Yamagata Prefecture). … To ensure that customers would be satisfied with their everyday shopping, we developed easy-to-shop store layouts and expanded the selection of products that are simple, convenient and have a long shelf life.」

「At the same time, we moved from product displays organized by department to cross-departmental displays grouped according to customer needs and dining occasions, in an effort to make shopping easier and more comfortable for customers.」

「At the same time, we moved from product displays organized by department to cross-departmental displays grouped according to customer needs and dining occasions, in an effort to make shopping easier and more comfortable for customers.」

「At the same time, we moved from product displays organized by department to cross-departmental displays grouped according to customer needs and dining occasions, in an effort to make shopping easier and more comfortable for customers.」

「At the same time, we promoted zone merchandising, which involves moving from product displays organized by department to cross-departmental displays grouped according to customer needs and dining occasions, in an effort to make shopping easier and more comfortable for customers.」

「At the same time, we promoted zone merchandising, which involves moving from product displays organized by department to cross-departmental displays grouped according to customer needs and dining occasions, in an effort to make shopping easier and more comfortable for customers.」

「At the same time, we promoted zone merchandising, which involves moving from product displays organized by department to cross-departmental displays grouped according to customer needs and dining occasions, in an effort to make shopping easier and more comfortable for customers.」

「At the same time, we promoted zone merchandising, which involves moving from product displays organized by department to cross-departmental displays grouped according to customer needs and dining occasions, in an effort to make shopping easier and more comfortable for customers.」

「To diversify promotional events, in addition to the 10x points sale on Sundays, we held 10x points sales on weekdays. In the fresh produce department, we also held a “Great Fresh Produce Fair” at the beginning of each month, selling vegetables and fruit at attractive prices.」

「To diversify promotional events, in addition to the 10x points sale on Sundays, we held 10x points sales on weekdays. In the fresh produce department, we also held a “Great Fresh Produce Fair” at the beginning of each month, selling vegetables and fruit at attractive prices.」

「To diversify promotional events, in addition to the 10x points sale on Sundays, we held 10x points sales on weekdays. In the fresh produce department, we also held a “Great Fresh Produce Fair” at the beginning of each month, selling vegetables and fruit at attractive prices.」

「As a food supermarket, we will continue working to create shopping areas where customers can easily find and purchase products, develop areas featuring events and lively displays, and provide service with a smile.」

「To diversify promotional events, in addition to Sunday ten-times-points sales, we held special points-back sales on Wednesdays and selected days, and introduced weekday promotions by day and product category, such as “Monday Meat Day” and “Tuesday Daily Foods Day.” As a Sunday initiative, we worked to attract more customers during the morning and create a lively shopping environment through “Sunday Morning Markets,” selling bargains in and outside the store from opening time. We also strengthened sales of seasonal and recommended products and created a lively atmosphere by holding “Tasting Events” linked to flyer promotions.」

「To diversify promotional events, in addition to Sunday points-back sales, we introduced weekday promotions by day and product category, such as “Monday Meat Day” and “Tuesday Daily Foods Day.” As a Sunday initiative, we worked to attract more customers during the morning and create a lively shopping environment through “Sunday Morning Markets,” selling bargains in and outside the store from opening time.」

「To diversify promotional events, in addition to Sunday points-back sales, we introduced weekday promotions by day and product category, such as “Monday Meat Day” and “Tuesday Daily Foods Day.” As a Sunday initiative, we worked to attract more customers during the morning and create a lively shopping environment through “Sunday Morning Markets,” selling bargains in and outside the store from opening time. We also strengthened sales of seasonal and recommended products and created a lively atmosphere by holding “Tasting Events” linked to flyer promotions.」

「As a food supermarket, we will work to create stores where customers can easily choose and purchase products, develop event-based and lively sales floors, and provide service with a smile.」

「As a food supermarket, we will work to create stores where customers can easily choose and purchase products, develop event-based and lively sales floors, and provide service with a smile.」