Limited-Channel Rollout of Character Products from Manga, Anime and Other Content
First written in FY2017. 10 of 12 entries say "Advanced", first in FY2018. Latest entry: 2026-08-04.
No other company in this theme has enough history to compare yet.
- 2026-08-04AdvancedEarnings
「Sales volumes of general merchandise increased sharply, rising 92.9% year on year, driven primarily by character merchandise.」
The increase in sales volume of character products was presented as a specific result. - FY2026AdvancedAnnual report
「In particular, “Chara Tora Station” stores specializing in character merchandise and travel bags received strong support from a broad customer base in Japan and overseas. We also worked to improve our product offering and expand sales by increasing character collaborations in PB products and securing popular character merchandise through special orders.」
The company expanded character and PB collaborations, secured special-order products and increased the rollout of “Chara Tora Station”; PB and NPB sales rose 2.7% year on year, while general merchandise sales increased 37.7%. - FY2026-H1AdvancedAnnual report
「Sales of private-label (PB) and national private-label (NPB) products rose 5.6% year on year due to stronger in-store initiatives and an expanded range of character collaboration products.」
The company expanded the combination of PB and NPB products with character collaborations in stores, and related sales increased 5.6% year on year. - FY2025AdvancedAnnual report
「We also established “Character Park” sections mainly at new and renovated stores, concentrated the products there, focused on creating attractive sales spaces and worked to expand sales.」
In addition to character collaborations and products developed with business partners, the company made its in-store rollout more concrete by introducing “Character Park” sections at new and renovated stores. - FY2024AdvancedAnnual report
「The exclusively sold “Chiikawa Converse” products were a collaborative project combining the character “Chiikawa” with the brand “CONVERSE,” and sold extremely well both in stores and online.」
The company rolled out collaborative products combining characters, brands, PB products and its sales network in stores and online, resulting in strong sales. - FY2023AdvancedAnnual report
「Collaborative products combining PB products such as the “HIGI (秘技) series, offering the ultimate value for money made possible by a bag specialist,” with popular characters such as “Chiikawa,” “Doraemon” and “Moomin,” and PB brands such as “SALON de RUBAN,” “kissora” and “Ficce Brave,” were very well received both in physical stores and online, generating significant customer traffic.」
The company rolled out collaborative products featuring popular characters and PB brands in physical stores and online, generating customer traffic. The previous character merchandise initiative was expanded to collaboration with multiple characters and PB brands. - FY2022AdvancedAnnual report
「At our own e-commerce site, we focused on collaborative products with popular characters to drive sales growth.」
The character merchandise initiative, including manga and anime products, was again explicitly stated, and the company worked on collaborative products with popular characters through its own e-commerce site. - FY2019DroppedAnnual reportThis filing does not identify the limited-channel expansion of character merchandise, including manga and anime products, as a standalone initiative.
- FY2018AdvancedAnnual report
「In the manga and anime fields of J-pop culture, we have leveraged partnerships with character brand owners to develop limited-channel merchandise for “Moomin,” “SNOOPY” and “Pokémon,” led mainly by 株式会社東京デリカ, which has been well received.」
The company launched merchandise for 3 brands, including the “Pokémon” limited-channel products planned in the previous fiscal year, and received a favorable response. - FY2017First statedAnnual report
「In the manga and anime fields of subculture, we have leveraged partnerships with character brand owners to develop limited-channel merchandise for “Moomin” and “SNOOPY,” led mainly by 株式会社東京デリカ, which has been very well received. From April 2017, we will begin selling limited-channel carry-on cases featuring the globally popular anime character “Pokémon” through 株式会社東京デリカ’s store network, further expanding our product lineup to increase sales.」
The company indicated plans to begin selling limited-channel carry-on cases for “Pokémon” from April 2017, following “Moomin” and “SNOOPY.”