Expanding the Customer Base and Improving Customer Satisfaction

「The launch of limited-edition new colors for the shapewear products Liberdigne and Decorte Lumiés Idela increased average customer spending, while repeat purchases progressed steadily, resulting in higher revenue.」

「Sales of these products remained strong, and the installment-fee benefit implemented from 23 August to 30 September 2025 also proved effective. As a result, both the number of purchases and average purchase value among existing customers increased.」

「During the interim consolidated accounting period, repeat purchases increased as a result of measures to improve customer satisfaction, including a net increase in sales staff and their development, and expansion of the membership program through the establishment of the Diamond VIP membership program.」

「New customer acquisition progressed steadily as a result of broadcasting new television commercials featuring MCSA2023 winners and strengthening web promotions, further solidifying the customer base.」

「Meanwhile, in preparation for the launch of Liberdigne（リベルディーニュ）, the successor series to the core Belage Avance Sakura, its first successor in 11 years, we strengthened new television commercials and web promotions. As a result, new customer acquisition progressed steadily, and we promoted expansion of the customer base.」

「Meanwhile, to strengthen our sales structure for further growth, we enhanced staffing at stores and actively pursued web promotions. As a result, acquisition of new customers remained strong, with reservations by new customers visiting stores surging to 178.0% of the level in the same period of the previous year.」

「Meanwhile, as consumer activity increased, opportunities to go out increased and mask-wearing declined, while women's interest in beauty grew. As a result of strengthening web-based promotions, the number of new customers visiting stores increased substantially.」

「We held the Body Make Challenge for a limited period, offering discounts based on changes in body shape. More than 25,000 customers participated. As a result of measures to encourage store visits, reservations by new customers visiting stores and average customer spending on in-store sales remained strong.」

「During the first six months of the fiscal year, limited-edition colors of shaping underwear were well received. In addition to demand ahead of announced price increases for some products from October, subscriptions to the original M.B.M.S（マルコビューティメイクサプリメント） supplement progressed steadily. At MARUKO ASSE（オーダーメイドインソール及び専用シューズ）, the number of male customers increased alongside female customers. As a result of developing new customers, both revenue and profit exceeded plan.」

「In MARUKO ASSE（オーダーメイドインソール及び専用シューズ）, customer acquisition progressed among men as well as women. As a result of developing new customers, the business performed above plan.」

「We will roll out a wide range of media promotions, including new television commercials featuring customers who won our in-house MCSA（マルコシンデレラストーリーアワード）2021 event held last year as new models. We plan to hold MCSA2023 in May 2023 and will work to continuously stimulate customers and strengthen promotions through measures including regional competitions.」

「In addition, in our product lineup, we launched chadal gray（シャダルグレー）, a limited-edition color of the Decollete Lumiès shaping underwear series. The product was well received, while new sales and subscriptions of our original supplements also grew. Sales therefore remained strong, and revenue increased during the nine months ended [the current third quarter].」

「In the women's underwear and related business, we thoroughly implemented measures against COVID-19 at stores and pursued responses to customer needs. As a result, sales of new products and supplements remained strong, and we achieved increases in both revenue and profit from the previous fiscal year.」

「We will promote new store openings and relocations and renovations, introduce a group-wide common points program and take other measures to improve customer convenience and satisfaction, while continuing to thoroughly implement measures against COVID-19.」

「In the women's underwear and related business, we thoroughly implemented measures against COVID-19 at stores, carried out various sales initiatives and revamped our EC system. As a result of introducing a shared points program between the online shop and physical stores, we addressed customer needs and increased revenue from the same period of the previous year.」

「In addition, as a result of various media promotions, including the resumption of television commercials and web advertising, reservations by new customers visiting stores increased steadily.」

「In addition, the number of reservations by new customers visiting stores recovered rapidly following the resumption of television commercials and other media promotions in late May. In June alone, reservations by new customers substantially exceeded the previous year, increasing 69.4% year on year, while monthly sales also exceeded the previous year.」

「Under the supervision of the Japan Association for Clinical Trials (JACTA), a general incorporated foundation, we verified changes in body shape when shaping underwear was worn continuously for 3 months. The results demonstrated through a third-party organization that MARUKO shaping underwear produced changes in size when underwear was selected according to body structure and worn in a prescribed manner, further increasing customer trust.」

「During the first six months of the fiscal year, in the core women's underwear and related business, customer spending improved and gross profit increased substantially as a result of thorough employee training, improvements to the store environment through renovations and other measures, and expansion of the product lineup, all aimed at satisfying customers.」

「Meanwhile, from the third quarter onward, as the production structure for Curvaceous（カーヴィシャス） was put in place and the various measures implemented continuously since the beginning of the fiscal year began to bear fruit, results remained strong. Annual purchasers increased 11.9% from the previous fiscal year, driven by an increase in new purchasers due to growth in new store visitors and the conversion rate, which improved from 47.2% in the previous period to 53.3% in the current period, and by an increase in repeat purchases following the expansion of products such as beauty cosmetics and supplements. This was accompanied by a thorough review of expenses.」

「In addition, as a result of various media promotions, including television commercials that we had strengthened from the first half, new customers and repeat purchases increased, and same-store sales rose 18.9% from the same period of the previous year. Stores that were relocated or renovated in the first half performed particularly well, with sales up 24.6% year on year.」

「Meanwhile, in acquiring new customers, we strengthened media promotions, including television commercials broadcast mainly in urban areas such as Tokyo, Osaka and Nagoya. As a result, visits by customers coming through the media and customer referrals both increased, and the number of new store visitors rose 31.7% from the same period of the previous year.」

「To acquire new customers, we strengthened media promotions, including television commercials broadcast mainly in the Tokyo metropolitan area. As a result, the number of customers visiting stores through the media increased, as did visits resulting from customer referrals, and the number of new store visitors increased substantially by more than 5,000 from the same period of the previous year.」

「During the nine months ended [the current third quarter], while pursuing thorough cost improvements and the development and launch of new products, we expanded sales promotion measures, including purchase benefits and discounts, and promoted the establishment of a new customer acquisition structure using television commercials and other media. As a result, both the number of active existing customers and the number of new customers increased.」

「In the women's underwear and related business during the first six months of the fiscal year, we implemented various measures to stimulate existing customers and acquire new customers, including a sales promotion campaign featuring special discounts on the core Karieille series and an ECO Campaign under which we collected customers' old underwear and provided discount vouchers.」

「Improving customer acquisition through outreach to new customers using mass media」

「With the aim of acquiring new customers and increasing average customer spending, our group expanded its referral campaigns and strengthened sales promotion measures, including the Body-Shaping Practice Campaign in January 2017, which offered selected products at special prices to enable more customers to experience the effects of body shaping.」

「Under these circumstances, our group worked to expand the new customer base and increase average customer spending by enhancing benefits for members who referred customers and for members who made purchases above a certain amount.」

「Under these circumstances, from July, our group worked to increase sales by acquiring new customers through sales initiatives and improving satisfaction among existing customers by enhancing purchase benefits and other measures.」

「To expand our new customer base, our group enhanced benefits for members who referred customers and focused on attracting new customers to our stores.」

「By continuing to provide thorough, customer-focused services, we will work to improve customer satisfaction and expand our customer base across a broad range of age groups.」