Expansion of the Online Sales Business

「In e-commerce sales, the continued strengthening of coordination with store sales increased the number of subscription purchases. In addition, the Company expanded customer touchpoints through influencers, email newsletters, LINE and other information channels, which helped increase purchasing intent. As a result, sales increased 6.6% from the previous fiscal year and remained strong.」

「In e-commerce sales, the continued strengthening of coordination with store sales increased both the average price and number of subscription purchases. In addition, the Company expanded customer touchpoints through influencers, email newsletters, LINE and other information channels, which helped increase purchasing intent. As a result, sales increased 12.5% year on year and remained strong.」

「In e-commerce sales, the Company enhanced its subscription-purchase services, while initiatives to promote usage in coordination with its stores proved effective. Subscription-purchase revenue increased 15.5% year on year and remained strong.」

「Revenue from e-commerce sales　1,944,308　1,065,565　－　3,009,873　269　3,010,143」

「Revenue from e-commerce sales　1,448,804　799,140　－　2,247,945　210　2,248,156」

「Revenue from e-commerce sales 933,448 465,183 - 1,398,632 143 1,398,775」

「Revenue from e-commerce sales 467,229 242,724 - 709,954 99 710,053」

「We will expand online initiatives such as online events and online counseling, while promoting the development of sales channels targeting new customer segments, including e-commerce operations in overseas markets and online sales of health foods.」

「We will implement diverse sales initiatives, including expanding measures that combine online and offline (physical store) channels, such as online events and online counseling, and strengthening e-commerce sales.」

「Although sales and profit remained sluggish in the first half, we strengthened the expansion of product offerings tailored to customer needs and continued developing products and services available for regular purchase and strengthening e-commerce. As a result, we made steady progress toward improving profitability, including by achieving profitability for 3 consecutive months in the third quarter (October 2021 to December 2021).」

「Amid these conditions, we promoted the strengthening of e-commerce, including by developing new products and services available for regular purchase.」

「As a result of responding to customer needs, including by renewing the e-commerce system and working to unify points between the official online shop and physical stores, the Company achieved higher revenue than in the previous consolidated fiscal year despite the COVID-19 pandemic.」

「In the women's underwear and related business, we thoroughly implemented measures against COVID-19 at stores, carried out various sales initiatives and revamped our EC system. As a result of introducing a shared points program between the online shop and physical stores, we addressed customer needs and increased revenue from the same period of the previous year.」

「During the six months ended 30 September, sales through the core e-commerce site remained solid as the Company effectively captured the increase in demand driven by stay-at-home consumption.」

「During the three months ended 30 June, segment sales declined following the complete withdrawal from the gift catalog business. However, e-commerce sales in the core maternity and baby businesses remained solid as stay-at-home consumption expanded.」

「During the nine months ended 31 December, sales through the Company's e-commerce site and major online shopping malls remained solid. The Company won the 2018 Mother's Selection Award, selected based on votes from ordinary mothers and presented by the Japan Mothers' Association (general incorporated association). Following the announcement of the award on 20 November 2018, the number of orders increased, and December 2018 sales in the maternity business increased 18.2% year on year. Sales in the baby business also increased 68.1% year on year.」

「During the six months ended 30 September, sales through the Company's e-commerce site and major online shopping malls remained solid. In particular, sales of baby products increased 36.2% year on year, supported by the expansion of a broad range of products from apparel to strollers and other related products.」

「During the three months ended 30 June, sales through the Company's e-commerce site and major online shopping malls remained solid. In particular, sales of baby products increased to 132% of the prior-year level, driven by the expansion of a broad range of products from apparel to child seats.」

「We will continue to promote the acquisition of new members, enhancement of services for existing members and development of original products.」

「In the e-commerce business, we worked to expand performance by promoting online membership registrations, planning and selling original products, and offering discounts on selected products.」

「The purpose is to obtain know-how related to the Company's growth strategy from the RIZAP Group, including developing new customers through advertising, increasing sales on the e-commerce site and jointly developing products.」

「We will work to acquire new members, enhance services for existing members and develop original products.」