Initiative to increase customer traffic through ¥100 individual onigiri
First written in FY2020-Q1. 3 of 5 entries say "Advanced", first in FY2020-Q2. Latest entry: FY2026.
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- FY2026SoftenedAnnual report
「All standard products were renewed at once, expanding the selection in price ranges that were more affordable for customers, while volume-increase campaigns were rolled out intermittently.」
The initiatives shifted from the previous ¥100 individual rice ball campaign to price-range reviews, volume-focused offerings and volume-increase promotions. The standard hand-rolled rice balls are also listed at a pre-tax price of ¥148. - FY2020AdvancedAnnual report
「As a result, rice ball unit sales were 151.9% of the previous fiscal year and sales were 135.0%, both showing strong performance.」
The ¥100 individual rice ball initiative and promotions lifted annual rice ball unit sales to 151.9% of the previous fiscal year and sales to 135.0%. - FY2020-Q3AdvancedAnnual report
「As a result, rice ball unit sales in the third quarter were 179.4% of the year-earlier period and sales were 153.2%, both showing strong performance.」
The ¥100 rice ball initiative and television commercials lifted third-quarter rice ball unit sales to 179.4% of the year-earlier period and sales to 153.2%. - FY2020-Q2AdvancedAnnual report
「As a result, rice ball unit sales in August were 167.2% of the year-earlier period and sales were 140.8%, both showing strong performance. The improvement in rice ball metrics has also led to a trend toward improved customer traffic.」
Following the ¥100 rice ball pricing initiative, August unit sales were 167.2% of the year-earlier period and sales were 140.8%, while customer traffic also showed signs of improvement. - FY2020-Q1First statedAnnual report
「As a customer traffic initiative, all individual rice balls will be repriced at ¥100 before tax to attract customers. A substantial improvement in customer traffic has already been achieved in the pilot areas, and the initiative has been rolled out nationwide since July.」
The pricing initiative setting all individual rice balls at ¥100 before tax was confirmed to improve customer traffic in the pilot areas and was rolled out nationwide from July.