Evolution of In-Store-Prepared Fast Food

「Existing-store daily sales in the in-store-prepared fast-food category were 80.9% of the prior-year level, due to delays in expanding the hot-snack assortment and sluggish growth in cold desserts caused by unfavorable weather.」

「As a result, sales of cold desserts grew by more than 110% year on year.」

「As a result, recognition of these products as MINISTOP's signature offerings expanded, and strong sales drove growth of more than 115% year on year.」

「As a result, sales of handmade rice-based foods were 117.5% of the year-earlier period.」

「In fast food, we delivered high-value-added products focused on the appeal of freshly made food, while pursuing product development that added the value of health, branding that communicated new values such as environmental friendliness, refreshed communications of product value using digital tools, and reforms to the way products are offered.」

「In fast food, we promoted product development that delivered the appeal of freshly made food while adding health value, refreshed branding to communicate new value, refreshed communications of product value using digital tools, and reforms to the way products are offered.」

「Sales of in-store-prepared potatoes and cold sweets increased by more than 20% year on year.」

「The company expanded selling space for frozen foods and developed displays that encouraged customers to purchase related products, resulting in sales growth of more than 20% year on year. For handmade in-store rice products, it placed displays adjacent to the rice products in its convenience store product lineup to encourage combination purchases, resulting in sales growth of more than 30% year on year. Sales of in-store-prepared potatoes and cold sweets also increased by more than 20% year on year.」

「Same-store daily sales of convenience store products were 98.8% of the year-earlier level, while same-store daily sales of in-store-prepared fast food products were 117.9%.」

「Same-store daily sales of convenience store products were 98.4% of the year-earlier level, while same-store daily sales of in-store-prepared fast food products were 117.6%.」

「In addition, to prevent shortages of in-store-prepared fast food products, including potatoes and in-store-prepared rice products, and provide a product lineup that satisfies customers, the company is advancing a system for developing optimal production plans for each store, including employees' work practices.」

「At all stores, the company changed the sales method for hot snacks such as chicken and skewered foods to display them on fixtures that make them easy for customers to pick up. At the same time, it strengthened the lineup of potatoes prepared in-store after ordering and focused on store operations that deliver freshly prepared products. New products French Fries and Canadian Potatoes were also well received, increasing sales in the potato category overall.」

「The company progressively shifted hot snacks such as chicken and skewered foods to self-service sales, introducing a format that made it easier for customers to pick up products. At the same time, it focused operations on products such as potatoes that are prepared in-store after customers place their orders and served in fresher condition, increasing sales to meet rising demand for potatoes.」

「In in-store-prepared fast food, sales of potatoes and rice products exceeded the previous period's level. Despite market-wide inventory shortages, the company secured ample potato inventory and strengthened sales efforts, including products such as Hash Brown Donburi with twice the usual quantity and Bucket Potatoes with three times the usual quantity.」

「In in-store-prepared fast food, sales in both categories exceeded the year-earlier level as the company strengthened its offerings of in-store-prepared side dishes, which captured demand for snacks accompanying increased drinking at home, and in-store-prepared rice products, including handmade rice balls.」

「In in-store-prepared fast food, sales of fruit-based products performed well, including Red Melon Parfait launched in June, Shine Muscat Soft Serve launched in July and Apple Mango Parfait, which received stronger promotion through a television commercial in August.」

「For in-store-prepared fast food, the company launched the soft-serve-based drink menu items Guru Guru Drinking Chocolate Banana and Guru Guru Drinking Strawberry Almond in April. These products were developed around the theme of offering new value through soft serve and were suited to the increase in takeout without in-store consumption. The company also promoted them through television commercials.」

「For in-store-prepared fast food, the company continued launching new products to meet demand from customers seeking to enjoy meaningful time at home while going out was restricted. Monthly launches, including the popular Smooth Custard Pudding Parfait, Chibi Tako (Mayo & Sauce), released as a 40th-anniversary product following numerous requests for its return, and Chocolat Pistachio made with Pistachio Soft Serve, generated strong sales.」

「In in-store-prepared fast food, the company launched Tapioca Pudding in June and ran a television commercial for Haro-Haro Fruit Ice Melon in July as part of its proactive promotional initiatives. Fully Ripe Apple Mango Parfait, launched in August, was very well received, partly because of its favorable reviews on a television program.」

「In in-store-prepared fast food, the company proactively launched new products, including Sato Nishiki Cherry Soft Serve, the first soft-serve product at MINISTOP to use cherries, in March; Tokumori Soft Serve, with approximately 1.5 times the usual serving size, in April; and Fried Corn and Tapioca Pudding in May. In preparation for its 40th anniversary, it also revamped its signature Soft-Serve Vanilla. New products performed well, with sales of snacks, including Fried Corn, and drinks, including Tapioca Pudding, exceeding the year-earlier level.」

「In in-store-prepared fast food, the company ran a television commercial for Haro-Haro Fruit Ice White Peach in July, launched topical products such as Cheese Hotteok in September and Tapioca Drinks in October, and changed the price of a small hot coffee to ¥80 before tax in January. As a result, sales of in-store-prepared fast food were 94.0% of the previous period's level in the first half and 112.0% in the second half.」

「In in-store-prepared fast food, the company successively launched topical products, including Cheese Hotteok in September and Tapioca Milk Tea and Tapioca Strawberry Milk in October. The two tapioca drinks were particularly well received, generating many posts on social media. As a result, year-on-year sales by category in the third quarter were strong, with in-store deli, which includes Cheese Hotteok, at 127.9% and drinks, which include the two tapioca beverages, at 167.5%.」

「Among hot snacks, the Big Dog relaunched in April performed well, bringing first-half sales of skewered foods to 137.9% of the year-earlier level. In addition, in-store-prepared side dishes, which had been strengthened following the change in rice-ball prices, performed well, with August side-dish sales reaching 103.4% of the year-earlier level.」

「The company conducted proactive promotions for cold sweets in the in-store-prepared fast food category, including television advertising for White Peach Soft Serve in April and a ¥50-off sale on all soft-serve products to commemorate the change of era in May. As a result, the cold sweets category reached 101.1% of the year-earlier level. For hot snacks, the company relaunched Big Dog in April, following its successful launch in January 2019. As a result, the skewered-food category reached 143.0% of the year-earlier level.」

「In cold sweets in the in-store-prepared fast food category, the company focused on promoting new products throughout the year, including television commercials for Haro-Haro Fruit Ice Strawberry and Haro-Haro Fruit Ice Mandarin in July and Snow Pear Parfait in August. Haro-Haro was particularly well received, recording its highest-ever sales volume in July, and cold sweets sales exceeded the previous year.」

「In in-store-prepared fast food, the company launched leading cold sweets products each month, including Smooth Custard Pudding Parfait in September, Fondant au Chocolat in October and Premium Azuki Matcha Soft Serve in November, strengthening promotional efforts. Smooth Custard Pudding Parfait and Fondant au Chocolat, which was relaunched for the first time in 2 years, were particularly well received, bringing the parfait category of cold sweets to 149.6% of the year-earlier level.」

「As a result, sales of cold sweets reached 106.4% of the year-earlier level, making a significant contribution to the overall improvement in fast food.」

「In cold desserts in the in-store-prepared fast food category, the company launched strong new products each month, including Condensed Milk Strawberry Parfait, Fully Ripe Amaou Strawberry Soft Serve and Haro-Haro Fruit Ice Strawberry, and conducted proactive promotional activities. For hot snacks, it promoted popular products through campaigns such as ¥20-off sales on X Fried Potatoes and Chicken & Chips, an X Fried Potatoes 1.5x Portion campaign and a ¥100 Frankfurter campaign, which were well received.」

「In cold sweets in the in-store-prepared fast food category, the company focused on promoting new products, and Haro-Haro Fruit Ice Strawberry and Premium Japanese Chestnut Mont Blanc Soft Serve performed well. However, sales fell below the previous year due to unfavorable weather in August and the effects of two typhoons making landfall in October.」

「Among in-store-prepared fast food products, the new Haro-Haro Fruit Ice Strawberry, launched in July, became a hit product.」

「In in-store-prepared fast food, the iced café latte made with milk from the same raw milk used in the Soft-Serve Vanilla was well received by customers. Bucket Potatoes, a product offered for Premium Friday, also proved popular.」

「The company launched new in-store-prepared fast food products and conducted proactive promotional activities, resulting in chainwide sales above the previous year.」

「Sales of in-store-prepared fast food increased year on year through new product launches and an enhanced product lineup.」

「In-store-prepared fast food outperformed the previous year through new product launches and proactive promotional activities.」

「In the domestic business, we worked together with franchisees to further develop our strength in in-store-prepared fast food and enhance our product lineup to meet customers' everyday shopping needs.」