A Food Theme Park and Diverse Menu Offerings

「From 14 January, we launched 7 new products as part of the premium Goku-O series.」

「We reviewed the formulation of the eggs used in the noodles and adjusted the noodle thickness and degree of kneading to achieve an exquisite balance, adding firmness and richness and enabling customers to enjoy the flavor of Hokkaido wheat more fully. We then newly developed thick flat noodles that cling well to ramen soup and provide a substantial texture and presence alongside the toppings, further improving the existing menu.」

「In addition to continuing our draft beer campaigns, we began selling Asahi Style Balance so that customers who do not drink alcohol and pregnant customers could also enjoy “sma-dri,” and worked to strengthen beverage sales.」

「The Unforgettable Chinese Noodles became a new popular product, supported by many customers who enjoyed their “nostalgic yet first-time” flavor, with cumulative sales exceeding 4.76 million bowls as of the end of March.」

「The Unforgettable Chinese Noodles, sold nationwide from 1 April, became a new popular product, supported by many customers who enjoyed their “nostalgic yet first-time” flavor. Cumulative sales exceeded 3.56 million bowls as of the end of December.」

「The Unforgettable Chinese Noodles, sold nationwide from 1 April, became a new popular product, supported by many customers who enjoyed their “nostalgic yet first-time” flavor. Cumulative sales exceeded 2.36 million bowls as of the end of September.」

「The Unforgettable Chinese Noodles were initially sold in certain areas of Kyoto Prefecture, but due to their favorable reception, were rolled out nationwide from 1 April. By the end of June, cumulative sales had exceeded 1.235 million bowls, making them a new popular product.」

「In addition, we sold the Isshosei Set Meal, a limited-time product named after the song Isshosei by Ketsumeishi, the artist behind our commercial song, from 16 November to 15 December, selling approximately 220,000 meals in total.」

「Among the monthly fair items, we added our original medicinal-herb ramen, Rasaimen, sold under the concept “Good for Your Body,” to the main menu. As a new initiative for fair items, we also released videos showing the special cooking techniques behind their flavor, accessible via QR codes on posters and digital signage at restaurants.」

「We revised the prices of approximately 20% of the products on our main menu by ¥20 to ¥30 before tax, while also improving the recipes in pursuit of better taste.」

「For delivery, we added Garlic-Loaded Gyoza, which began selling in March and has been well received, to the delivery menu. Customers can now order regular gyoza, Garlic-Free Ginger Gyoza, or Garlic-Loaded Gyoza for delivery according to their preferences. We also enhanced the appeal of delivery by expanding the menu and increasing the number of restaurants offering the Goku-O series, made with carefully selected ingredients and distinctive cooking methods, including Goku-O Fried Rice, Goku-O Tenshinhan, Goku-O Tenshinmen, and Goku-O Yakisoba.」

「As a new product, we began selling Garlic-Loaded Gyoza in March, made with more than twice the usual amount of Aomori-grown garlic. It was well received by many customers after its launch and increased sales volumes across the gyoza range.」

「For takeout products, we launched new items in the Ohsho Microwave Series, including Gyoza and Fried Chicken Bento, Fried Rice Bento, Yakisoba Bento, and Tenshinhan Bento, as well as 3 types of ramen packs that can be prepared easily in a single pot. In March, we also began selling our third new gyoza product, Garlic-Loaded Gyoza, made with more than twice the usual amount of Aomori-grown garlic.」

「As new takeout products, we launched items in the Ohsho Microwave Series combining popular menu items at an attractive price, allowing customers to enjoy freshly prepared taste easily at home or in the office: Gyoza and Fried Chicken Bento, Fried Rice Bento, Yakisoba Bento, and Tenshinhan Bento. We also sold the Children's Takeout Bento, which had been well received when offered from March to May 2020, for a limited period from 21 December to 17 January as a support menu for families seeking meals for their children during the winter vacation.」

「In addition to the monthly fair items offered as limited-time menu items, we sold Super-Spicy Chicken as a summer-only product in July. Following its favorable reception, we renewed it to make it even spicier, extended the sales period, and made it a popular menu item.」

「In addition to continually reviewing recipes, particularly for the main menu, in pursuit of better taste, we renewed our cooking manuals and created instructional videos. We distributed these videos to our restaurants, creating an environment in which employees can learn at any time.」

「In the fiscal year ended March 2020, we further developed Garlic-Free Gyoza for customers who wish to avoid garlic, creating Garlic-Free Ginger Gyoza using approximately twice the amount of domestic ginger used in regular gyoza. Since its launch in July 2019, it has been very well received and has become a popular menu item.」

「Alongside improving employees' cooking skills at the Ohsho Cooking Academy, we have continually reviewed recipes, particularly for the main menu, in pursuit of better taste and have worked continuously to improve our dishes. We have also developed and offered monthly limited-time products incorporating seasonal elements, pursuing fresh, appealing menus that customers will not tire of.」

「We developed Garlic-Free Ginger Gyoza using approximately twice the amount of domestic ginger used in regular gyoza. After launching it in July this year, it was very well received and has become a popular menu item.」

「We further developed Garlic-Free Gyoza, created to meet customer needs, into Garlic-Free Ginger Gyoza. After renewing the premium Goku-O Tenshinhan menu item on 1 May 2019, sales exceeded expectations and contributed to higher revenue.」

「To build customer loyalty and increase visit frequency, we improved the taste of our main menu and developed and sold limited-time products each month. We also ran a stamp campaign throughout the year that was well received by customers.」

「To pursue further improvements in taste, we secured a stable supply of high-quality ingredients through close cooperation with producers of Aomori-grown garlic used in our signature gyoza, and improved the manufacturing and in-store cooking processes to raise the quality of the gyoza's flavor. We also comprehensively improved the ingredients and cooking processes for our other core products.」

「We strengthened the menu by renewing Japanese Ramen as a standardized menu item across all restaurants, launching cold noodles, and selling limited-time monthly fair items. As a result, customer numbers increased significantly and we achieved record-high sales.」

「We eliminated indiscriminate discount sales and sought to increase visit frequency through the 50th Anniversary Customer Appreciation Stamp Campaign. We also worked on new sales promotion activities, such as launching new limited-time products every month to keep customers interested.」

「We carried out a broad range of sales promotion activities, including launching Goku-O Yakisoba and Garlic-Free Gyoza, and beginning in-store sales of Yuzu-Flavored Gyoza Sauce, Chili Oil, and Ohsho Magic Powder.」

「At our restaurants, sales of Garlic-Free Gyoza have been strong, and we have gradually increased the number of locations offering it. We also began selling the third product in the Goku-O series, Goku-O Yakisoba, as well as Yuzu-Flavored Gyoza Sauce and Chili Oil in our restaurants.」

「We launched Garlic-Free Gyoza and held the customer-focused Our Family's Ohsho Recipe Contest in collaboration with Cookpad,」

「As a food theme park, we have developed a variety of products tailored to the needs of customers in each region, including menus adapting French, Italian, Turkish and Japanese cuisine in the Ohsho style, menus for women and seniors, premium menus, a second signature product, and breakfast and late-night menus,」